News Details

Q&A with Abiteboul, Vasseur, Bell, Chester and Taffin

Why has Renault returned to F1 as a constructor?Cyril Abiteboul, Renault Sport Racing Managing Director: The reasons are threefold. The first is based on a solid business strategy. As an engine supplier our brand visibility was marginal, but it was acceptable when the cost of the technology was contained. With the dual problem of the increased expenditure of the V6 regulations and the level of competition that raised dramatically, it was not the case anymore. As a team, we can achieve improved returns in all areas, such as brand awareness in traditional markets and new media platforms. This leads to the second reason: to use F1 to grow the Renault Sport brand in particular thanks to a...
Full Story »
9y ago from Pitpass.com 0
Share

You May Also Be Interested In...

Bell back with Renault as chief technical officer

Former Mercedes technical director Bob Bell has returned to the...
9y ago from Crash.net

GP2 chief Vasseur set to run Renault team

In the days before the news becomes official in Paris, sources report...
9y ago from GrandPrix247.com

Vasseur appointed Renault Racing Director

– Renault has announced that it has signed ART Grand Prix boss...
9y ago from GPUpdate.net

Vasseur appointed Renault Racing Director

GP2 Media Service Renault Sport Formula 1 team has announced the...
9y ago from F1Zone.net

Elsewhere On The Network

Popular On MGPToday.com

Marc Marquez recalls the ‘super difficult...

Marc Marquez discusses his previous MotoGP career decision to depart...
20h ago from MotorsportWeek.c...

Popular On IndyCarToday.com

JHR retains Sting Ray Robb for second season

Juncos Hollinger Racing has confirmed that Sting Ray Robb will remain...

Aggressive testing schedule planned ahead of Mick...

Following confirmation Mick Schumacher will make a switch to IndyCar next...

Mick Schumacher joins RLL in IndyCar switch

Rahal Letterman Lanigan Racing has announced that Mick Schumacher will...

Popular On TotalWRC.com

Popular On GunnersToday.com

Defender confirms he rejected Man City move to join...

Former Manchester United and Arsenal defender Mikael Silvestre has lifted...
26m ago from CaughtOffside.com

Report: Arsenal keeping tabs on 23-year-old impressing...

Arsenal are reportedly keeping close tabs on Zion Suzuki, the highly rated...
16m ago from CaughtOffside.com

A chaotic schedule + Saliba on Heinze

Morning. How does Mikel Arteta prepare his team properly for the game on...
1h ago from Arseblog.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.