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Analysis: Can Lewis Hamilton ever crack America?
Can Lewis Hamilton become as big as The Beatles? Just as the British ‘Fab Four’ conquered the States in the mid-1960s, now F1’s reigning world champion is trying his hardest to be a hit there too. As network TV current affairs shows go, CBS’s 60 Minutes is about as big as it gets in America. So when Lewis Hamilton got his 15 minutes of fame this week, it was a pretty big deal as he seeks to raise his profile in the U.S. – a country that loves a good-looking sporting phenomenon. There’s no denying that Formula 1 is a niche sport in the States, no matter how big its global footprint, nor the fact it has been a part of the World Championship right back to the 1950s. Hamilton’s...
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9y ago from Motorsport.com
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