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Hamilton: F1 should engage more with US sports
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Lewis Hamilton says Formula One should “start to engage more” with popular US sports like American football or basketball if it wants to raise its profile Stateside. Despite being a regular fixture on the F1 calendar, sports mad America has never really warmed to the series, much to the chagrin of commercial supremo Bernie Ecclestone. Taking part in Thursday’s traditional FIA press conference, Hamilton and the other drivers in attendance were asked by a local reporter how F1 could generate more buzz in the US, especially for youngsters in urban black communities. “It’s difficult for people to get attached here in America,” replied the championship leader,...
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