News Details
Mercedes chief says F1 must embrace new media asap
Daimler CEO Dieter Zetsche has called on Formula 1 to up its game in the 21st century, and embrace the numerous new media platforms. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing 'enormous growth' in the realm of the internet. 'In contrast,' he told the publication Deutsche Unternehmerborse, 'television is struggling in its attractiveness as a medium, even though there has rarely been so much overtaking and battling on the track. 'TV cannot be the sole or primary platform,' Zetsche argued. He says F1 must instead embrace the digital world and develop 'interactive' strategies, arguing that the change of direction embraced by the horse...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
TV must not be F1’s only platform – Dieter Zetsche
TV must not be F1's only platform – Dieter Zetsche Posted On 05 Oct...
9y ago from ThisIsF1.com
Lauda: We were worried but after Suzuka we calmed down
Mercedes F1 chairman Niki Lauda has admitted to feeling relief after the...
9y ago from GrandPrix247.com
Wolff: Ferrari is marching forwards in leaps and bounds
Mercedes team boss Toto Wolff has revealed that he is taking Ferrari...
9y ago from GrandPrix247.com
Manor confirms Mercedes power from 2016
Following the conclusion of a multi-year supply agreement, Manor Marussia...
9y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Maverick Vinales: ‘It was a big mistake’ to reject...
Maverick Vinales admitted it was a “big mistake” to reject offers...
10h ago from MotorsportWeek.c...
Lorenzo lands front row Start for Indianapolis GP
No description available...
10h ago from Motorsport.com
Marquez and Pedrosa complete perfect 1-2 in qualifying...
No description available...
10h ago from Motorsport.com
Gresini and Cecchinello: Two decades as grand prix...
No description available...
10h ago from Motorsport.com
Popular On IndyCarToday.com
Pietro Fittipaldi is fueled by 5-Hour Energy and lots...
No description available...
10h ago from Motorsport.com
How Scott Dixon pulled off another fuel-saving...
No description available...
1d ago from Motorsport.com
Scott Dixon bet on two stop strategy after he saw...
Scott Dixon took victory in Sunday’s IndyCar race from Mid-Ohio,...
2d ago from MotorsportWeek.c...
IndyCar Mid-Ohio – Race Results
IndyCar visited Mid-Ohio over the weekend for Honda’s home event and a...
3d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Saudi’s first female racer welcomes a new future for...
No description available...
10h ago from Motorsport.com
F1 celebrates historic milestone with big events and...
No description available...
10h ago from Motorsport.com
Autosport Awards announces Qiddiya as presenting...
No description available...
10h ago from Motorsport.com
Dermot O’Leary to host the 2025 Autosport Awards
No description available...
10h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal fans handed boost in hopes of signing Crystal...
Arsenal’s pursuit of Crystal Palace star Eberechi Eze remains firmly on...
18m ago from FreshArsenal.com
Arsenal submit initial bid to sign Noni Madueke,...
Arsenal have reportedly submitted an initial bid of £50 million,...
6h ago from SportsKeeda.com
Arsenal make contact with Chelsea over potential deal...
Arsenal have reportedly contacted Chelsea over the signing of winger Noni...
7h ago from SportsKeeda.com
Arsenal edge closer to signing 23-year-old as £50m...
Having completed the signing of Martin Zubimendi over the weekend, Arsenal...
7h ago from CaughtOffside.com
Comments
Hottest News
Two more leading figures leave Red Bull alongside Christian...
Christian Horner is not the only one who has left... Read More »
10h ago from RacingNews365.com
Ferrari chief issues update on Vasseur future
Ferrari CEO Benedetto Vigna has issued an update... Read More »
3h ago from GPFans.com
Bernie Ecclestone delivers verdict on Christian Horner axe:...
Former F1 supremo Bernie Ecclestone has long been... Read More »
8h ago from RacingNews365.com
