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Mercedes lost £76.9m in winning 2014 F1 title
The Mercedes Formula 1 team posted a loss of £76.9m during its title-winning season in 2014, the company's annual accounts have revealed. The team also enjoyed substantially increased revenues, but the high costs of the hybrid V6 rule changes and bonuses paid as a result of the ongoing success ensured that costs increased at a far higher rate. In fact, the report for Mercedes-Benz Grand Prix Ltd reveals that turnover (essentially amounting to sponsorship and prize money) increased from £125.2m in 2013 to £146.9m in 2014, “due to higher sponsorship revenue and increased income from the Commercial Rights Holder flowing from improved track performance in 2013.” Meanwhile operating costs...
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9y ago from Motorsport.com
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