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Less is more for Silverstone organisers
While Germany's Formula One Grand Prix hangs in the balance, hit by dwindling crowds and rising losses, Britain's Silverstone circuit believes it can make money and attract more fans by charging less. The 'Lewis Hamilton effect' has helped boost British Grand Prix ticket sales, with home fans eager to see their champion in action, but organisers say the decision to cut prices is as significant. A promotion offering 1 000 Sunday general admission tickets for 99 pounds ($150) each was sold out in 22 minutes. So great was the demand that the offer was kept open for a day and 6 000 tickets sold -- many then upgraded to grandstand seats that were also reduced in price. The circuit's newly...
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10y ago from SuperSport.com
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