News Details
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. 'Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly' in 2014, said branding expert Robert Haigh, according to the Telegraph. 'They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore,' he added.
Full Story »
Full Story »
10y ago from ThisIsF1.com
0
You May Also Be Interested In...
Alonso vows to sue over tax evasion reports
Fernando Alonso is threatening legal action after being named on a list...
10y ago from ThisIsF1.com
F1 Commission to consider future on Tuesday
F1 will round another corner to the future on Tuesday. Writing for...
10y ago from ThisIsF1.com
Ferrari tester says Mercedes is 2015 ‘favourite’
Ferrari tester Marc Gene has acknowledged that Mercedes remains the...
10y ago from ThisIsF1.com
Marchionne not expecting ‘miracles’ from Ferrari
Sergio Marchionne insists he is not getting carried away with Ferrari's...
10y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez quickest in first Aragon MotoGP practice
Marc Marquez sent a strong message to his championship rivals by posting...
1h ago from MotorsportWeek.c...
Marc Marquez “not in a hurry to win again” while...
No description available...
2h ago from Motorsport.com
Ai Ogura withdraws from Aragon MotoGP following...
No description available...
2h ago from Motorsport.com
Yamaha won't test its V4 MotoGP engine at Aragon as...
No description available...
18h ago from Motorsport.com
Popular On IndyCarToday.com
Detroit GP expected to remain downtown amid potential...
Following the conclusion of the Detroit Grand Prix, organizers have...
18h ago from MotorsportWeek.c...
AJ Foyt Racing fined $25K, lose championship points...
No description available...
3d ago from Motorsport.com
Santino Ferrucci issued post-race penalty but keeps...
The NTT IndyCar Series has issued a penalty to the #14 entry of Santino...
3d ago from MotorsportWeek.c...
Louis Foster reveals likely cause of scary 180MPH...
On lap 84 of Sunday’s Detroit Grand Prix, Louis Foster was involved in...
4d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai “hopeful” of 2026 WRC entry, but questions...
No description available...
2h ago from Motorsport.com
The big talking points ahead of WRC Rally Sardinia
No description available...
18h ago from Motorsport.com
WRC: Sebastien Ogier confirms entry to the Acropolis...
No description available...
6d ago from Motorsport.com
Le Mans winner Andre Lotterer aims at rallying after...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Christian Falk reveals big-name star has sent clear...
Christian Falk has delivered some exciting Arsenal transfer news as it...
42m ago from CaughtOffside.com
Fabrizio Romano exclusive: Arsenal the only club in...
Hello guys, I’m here today to discuss the situation of Benjamin Sesko...
1h ago from CaughtOffside.com
Report: Arsenal closely following dramatic rise of...
Arsenal have reportedly been closely following the rapid development of...
2h ago from CaughtOffside.com
Viktor Gyokeres 'makes major Man United transfer...
Sporting Lisbon's Viktor Gyokeres reportedly decides on whether he is...
3h ago from SportsMole.co.uk
Comments
Hottest News
Outside Line: Replying to Aston Martin’s response to...
I must be honest, I was quite surprised, taken... Read More »
4h ago from GrandPrix247.com
Brand new Silverstone track announced ahead of British...
Silverstone have made a major announcement ahead... Read More »
2h ago from GPFans.com
F1: Allison concerned by Antonelli's DNFs
Mercedes technical director James Allison admits... Read More »
1h ago from Pitpass.com
