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Hugo Boss joins Mercedes
German luxury fashion and style house Hugo Boss partners up with Mercedes for 2015.A market leader in the upper premium and luxury global apparel market, Hugo Boss will become a team partner of Mercedes AMG Petronas, and the team's Official Supplier of Lifestyle and Formal Wear Clothing from 1 January 2015. With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand's Formula One team was a logical progression. A long-standing supporter of Formula One and motorsport, Hugo Boss has vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active. Hugo Boss will create high-performance...
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