News Details
Hugo Boss to switch from McLaren to Mercedes
Long-term McLaren sponsor Hugo Boss has dealt the team a blow following confirmation that it will switch to rival Mercedes next season. The fashion brand has been linked with McLaren since 1981, making it the longest ever sports sponsorship partnership. But it will come to an end this year. "The McLaren-Hugo Boss association has been an outstandingly successful F1 partnership for more than 30 years," a team spokesperson told journalist Adam Cooper. "However, Hugo Boss has recently decided to co-operate with Mercedes-Benz on a number of international marketing projects unrelated to F1. "That being the case, it would be inappropriate for Hugo Boss to continue in...
Full Story »
Full Story »
10y ago from TheF1Times.com
0
You May Also Be Interested In...
Haas to sponsor Ferrari
Haas Automation will sponsor Ferrari ahead of Gene Haas's arrival in F1...
10y ago from espnF1.com
Haas Automation to sponsor Ferrari
Gene Haas' Haas Automation has been announced as a new Ferrari sponsor...
10y ago from PlanetF1.com
Mercedes engine not a magic cure - Maldonado
Switching the Renault power unit for a Mercedes one wouldn't magically...
10y ago from TheF1Times.com
Switch to Merc power wouldn't be magic cure - Maldonado
Lotus is currently powered by Renault Sutton Images Enlarge Pastor...
10y ago from espnF1.com
Elsewhere On The Network
Popular On MGPToday.com
Yamaha signs Andrea Dovizioso as MotoGP test rider
No description available...
17m ago from Motorsport.com
Toprak Razgatlioglu eyes 2027 regulations ahead of...
Toprak Razgatlioglu is already looking ahead to the 2027 MotoGP...
1d ago from MotorsportWeek.c...
Honda test rider Takaaki Nakagami to replace Luca...
Honda test rider Takaaki Nakagami has been announced as a replacement for...
1d ago from MotorsportWeek.c...
Pirelli to hold first MotoGP test in Misano with test...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Nolan Siegel apologizes for profanity-filled radio rant
Arrow McLaren driver Nolan Siegel has apologized for what he said over...
15h ago from MotorsportWeek.c...
IndyCar breaks 1 million US TV viewers for third...
The NTT IndyCar Series is nearly through the first year with its new...
1d ago from MotorsportWeek.c...
Video: Harrowing crash takes out Josef Newgarden,...
No description available...
3d ago from Motorsport.com
Christian Rasmussen "not surprised" to earn...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
19h ago from MotorsportWeek.c...
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
6d ago from Motorsport.com
Amid losing streak, Hyundai accepts “consequences”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Journalist hints Bayern Munich could move for Arsenal...
Bayern Munich could be about to join the race for AC Milan wide-forward...
1h ago from CaughtOffside.com
Real Madrid Transfer News Roundup: Los Blancos suffer...
Real Madrid were held to a 1-1 draw by Al-Hilal at the Hard Rock Stadium...
1h ago from SportsKeeda.com
Arsenal enquire about signing Premier League...
Arsenal have reportedly made preliminary enquiries regarding a potential...
1h ago from SportsKeeda.com
‘Not advancing' – Fabrizio Romano issues...
Arsenal midfielder Thomas Partey looks increasingly likely to leave the...
1h ago from CaughtOffside.com
Comments
Hottest News
Fernando Alonso delivers BRUTAL verdict on Lewis Hamilton's...
Two-time F1 world champion Fernando Alonso has... Read More »
3h ago from GPFans.com
Cadillac F1 owner set to buy world famous sports team for...
The owners of the Cadillac F1 team are seemingly... Read More »
2h ago from RacingNews365.com
Rosberg says Ferrari plotting dramatic operational skake-up
Sky Sports F1 consultant Nico Rosberg believes... Read More »
3h ago from F1i.com
