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Lowdon fears noise reduction may affect sponsors
– Marussia Chief Executive Officer Graeme Lowdon says that Formula 1 faces losing some of its 'wow factor' following the switch to 1.6 litre V6 power units – a move which may potentially affect sponsorship deals. Criticism was directed towards the noise produced by the new power units following last weekend's Australian Grand Prix, with Bernie Ecclestone among those believing the sound was not impressive. Lowdon does not think that fans will be hugely deterred by the regulation change but worries that sponsors may be put off if Formula 1 has lost 'something very special'. "The sport's contact with most fans is via television, and the noise doesn't affect that in any way,"...
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