News Details
Sauber renew tequila partnership
Sauber renew tequila partnership 10 January, 2014 The Sauber F1 Team is pleased to announce it will continue its partnership with Jose Cuervo. The multi-platform marketing partnership began in 2011 and will continue to promote Jose Cuervo’s Tequilas worldwide through the Sauber F1 Team.
Monisha Kaltenborn, Team Principal: “Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner. The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver. We look forward to continuing this partnership.”
Juan Domingo Beckmann, CEO Jose Cuervo: “I am very satisfied with our long-term...
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