News Details
Whitmarsh worried that F1 has not made impact in China
11 April, 2013 Kimi Raikkonen with F1 fans in China
Shanghai has been on Formula 1′s annual calendar since 2004, but so far the Grand Prix and Formula 1 in general have not made the expected impact on the crucial Chinese market.
'I'm worried about China,' McLaren team boss Martin Whitmarsh admitted to AP news agency.
'The potential is huge, the importance is massive and we must make it successful there,' he said.
Whitmarsh thinks that, collectively, the sport has not done enough to promote itself in China, the most populous country on earth with arguably the most important economy.
'We need to work a little harder,' he said. 'We as a sport are a little bit arrogant. ‘We're...
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12y ago from YallaF1.com
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